Blogging Glossary Three: Technical Terms

Welcome to my Blogging Glossary for travel bloggers! Here, I’ve provided some definitions for common social media terms and acronyms. I’ve excluded some stuff that’s not relevant to travel blogging, but most of these words and phrases are fairly universal.

There are no social media or general blogging terms here, so check these other Blogging Glossaries for more information:

If there’s a word you’d like to see included, let me know in the comments and I’ll try to add it.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z


Alt Text / Alt Tag – Alt text is short for alternative text. It is a word or phrase that is inserted into an image’s HTML code in order to tell website viewers (and search engines) what that image is of.

Anchor Text – In a text link, the anchor text is the word or phrase that holds the hyperlink. For example, if you place a link on the words “click here”, then “click here” is the anchor text.

Avatar – An image used to represent you or your website, similar to a profile picture.

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Back End – Also backend, back-end. The “behind the scenes” area of your website from which you manage and modify content. Only you and authorised users can view the back end. See also: Front End.

Blog – A type of website regularly updated with new entries which are usually presented in reverse chronological order.

Blog Platform – The software used to build and manage your blog.

Blogroll – A section of a blog with a collection of links to other blogs or websites.

Bot/ Bots – Short for robot/s. Refers to automated processes, such as bots set up to leave spam comments.

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Category – The topic of a blog post. A way of grouping and ordering content on your site. Can be helpful in creating a navigation menu on your site.

Child Theme – On WordPress, a child theme is a secondary copy of an original theme (the parent theme) which you can modify whilst preserving the original settings in the parent theme. See Also: Parent Theme, Theme.

cPanel – Short for Control Panel. A panel from which you can manage your blog’s hosting settings.

CSS – Stands for Cascading Style Sheets. These are files that tell your blog how to display certain HTML elements. For example, you could edit a CSS file to make all your links a different colour.

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Do Follow – Also do-follow or follow links. Hyperlinks can be either do follow or no follow, and they are generally are “do follow” by default. Search engines such as Google use the number of do follow links pointing to a website as a measure of the website’s authority and standing in order to calculate how highly they should rank that website. See Also: No Follow.

Domain / Domain Name – The name that is used to find your blog or website on the internet. For example, this blog’s domain name is

Domain Authority – (Also DA) A measure of a domain name’s power which is based on the age, popularity and size of that domain. Domain Authority is used by search engines as one of the factors which determines a site’s ranking in their search results.

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Embed – Placing content from another website into your own blog. For example, you might embed a video from YouTube within a blog post on the same topic.

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Favicon – Short for Favourite’s Icon. This is the symbol that appears beside your site name in browser tabs and bookmarks. Most sites use their logo or an adaptation of it.

Feed – A feed is a system (such as a blog) which is frequently updated with new content.

Front End – Also frontend, front-end. The front end of your blog is the area that visitors can see. See Also: Back End.

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Gallery – A collection of images which are displayed within a blog post.

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H Tag – H Tags (header tags) are HTML tags which define the importance of a header. They range from H1 (most important) to H6 (least important), with H1 normally being the page title. See Also: Header.

Header – The top section of your blog, where your site title or logo might appear.

Heatmap – A map showing which areas of a website receive the most clicks, generally represented using a colour system with the colour getting darker depending on the number of clicks.

Hexadecimal Value – (Also Hex Value). A six digit colour code used in HTML. Every colour used in web design has an individual Hexadecimal Value – it is worth taking note of the values for the colours used on your blog in order to make future design work easier.

Host – A company who provide the online storage space for your blog. In laymans terms a host can be thought of like a landlord; they are renting out a section of the internet for you to keep your blog on.

Hosted – A hosted blog is a blog run through a free blogging platform such as where they provide the hosting for you. Your domain name will most likely include the platform’s domain name at the end, such as See Also: Self Hosted.

HTML – Stands for Hyper Text Markup Language. This is a language of tags that describes the content and appearance of a web page.

Hyperlink – A link from a piece of text or an image which takes the user to a new website when clicked.

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Inbound Link – A link on another website that directs people to your blog, ie a link that is pointing “in” to your blog.

Indexed – A web page that has been recognized by a search engine and will be listed within relevant search results.

Internal Link – A link that points to another page or section on the same website, ie a link “inside” that website.

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JPG / JPEG – Stands for Joint Photographic Expert’s Group. An image file format which compresses information.

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Keyphrase – See Keyword.

Keyword – The word or phrase that users enter into a search engine in order to find relevant content. Bloggers and site owners can use relevant keywords in their content in order to appear higher on the search results for that keyword.

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Landing Page – The page that visitor’s arrive (“land”) on when they click a certain hyperlink.

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Malware – Short for malicious software. Codes and scripts which disrupt websites or steal information (such as passwords).

Meta Tags – Also Meta Elements. Tags used in HTML to describe some aspect of the content of a web page. Related:

  • Meta Description – Describes your web page to search engines.
  • Meta Title – Specifies the title of a web page.

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No Follow – Also no-follow. Hyperlinks can be either do follow or no follow. Search engines such as Google use the number of do follow links pointing to a website as a measure of the website’s authority and standing in order to calculate how highly they should rank that website. Marking a link as “no follow” tells search engines not to use that link within the measurement.  See Also: Do Follow.

Non Hosted – See Self Hosted.

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Outbound Link – A link pointing “out” of your website to a page on another (external) website.

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Page – A fixed page on your blog which is not listed by date/time and does not form part of the blog feed. For example you may have an “About” page.

PageRank – An outdated scoring system used by Google to score websites out of 10 for how well they will perform in search results in generally. Google have not made an update to PageRank scores since 2013, and in March 2016 they killed off the PageRank Toolbar – meaning that scores will no longer be searchable.

Parent Theme – A theme that has a child theme. The parent theme is the original, and any modifications are made in the child theme. See Also: Child Theme, Theme.

PDF – Stands for Portable Document Format. A file format which provides an electronic image of text and/or graphics, that looks like a printed document.

Permalink – A permanent static hyperlink to a particular web page or blog post.

PHP – Stands for Hypertext Preprocessor. An HTML-embedded scripting language that is used to write web pages.

Pingback – Also Trackback. An automated notice that another blogger has linked to one of your blog posts.

Platform – See Blog Platform.

Plugin – In WordPress, a plugin is like an app which can be used to add a specific function or feature to your blog, such as a contact form. There are thousands of plugins with a huge array of different services.

PNG – Stands for Portable Network Graphics. An image file format that retains quality (unlike a jpg).

Podcast – An audio digital file that is often similar to a pre-recorded radio show.

Post – An article on your blog.

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Redirect – Forwarding traffic from one URL to another. Eg. If you’re URL was originally and now it’s, you can set up a redirect so that when a user enters their browser will automatically send them to instead.

Responsive Design – A type of web design that allows pages to automatically be rearranged and resized depending on the kind of device it is being viewed from.

Robots – See Bots. 

RSS – (Also RSS Feed). Stands for Rich Site Summary. A summary of different websites or web content (for example, blog posts) compiled into one channel / feed.

RSS Reader – An app or website that allows users to read the RSS feeds they have subscribed to.

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SEF URL – Also Friendly URL or Clean URL. Stands for Search Engine Friendly URL. A URL that has been written to make sense to search engines because it explains the path to the page it points to, possibly using the categories to lead from the homepage to the post such as:

Self Hosted – Also non-hosted. A blog which is not hosted by the blogging platform, so the owner must pay a hosting provider (see: Host) to host their blog on the world wide web. See also Hosted.

SEO – Stands for Search Engine Optimisation. The process of improving the visibility of a web page or website in a search engine’s results.

Shortcode – A WordPress specific piece of code that allows you to quickly and easily embed a piece of media such as an image, video, or audio file. For example  embeds an image from Instagram.

Sidebar – A column on the left or right side of a blog (or both sides) which can be used to display content alongside the post’s main content. On blogs these are popularly used to contain ads, social media feeds, and/or a short “about” section.

Sitemap – A list of all the pages and posts on a website that are accessible to visitors and search engines.

Slug – The keyword/s used to form the URL of a page or post. They will follow the main URL of the overall site, for example – here the slug is “slug-example”.

Spam – Unwanted and unsought electronic advertising, commonly via emails and blog comments.

Spambots – Programmes, called bots (see: Bots) designed to collect email addresses and other data in order to build mailing lists which are used to send email spam.

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Tag – Words or names used to classify blog posts. Similar to a category in that it allowsyou to sort posts, tags generally allow you to be more specific, like an index, whereas a category is more like a chapter title.

Tag Cloud – A collection of the words and phrases used to tag posts, laid out in a sort of cloud shape. Generally, the size of the word will correspond to how often it is used.

Taxonomy – A scheme of classification. In blogging this refers to the use of tags and categories to classify blog posts.

Theme – A pre-made site layout. A theme applies files to a blog or website which determine the layout and appearance.

Timestamp – A digital record of the date and time of a piece of online content such as a blog post.

Title – The name of a blog post, usually an H1 Tag (see: H Tags).

Trackback – See Pingback.

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URL – Stands for Uniform Resource Locator. The address of a page or other piece of content on the internet.

URL Shortener – A programme that creates a shortened version of a full URL, which will still point to the same location as the original URL.

User – Someone who has been given access to an account such as WordPress or Google Analytics.

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WebServer – A computer that delivers (“serves up”) web pages.

Widget – A tool that allows you to add different kinds of content to your site’s sidebars and/or footers, such as a social media feed or an archive menu. WordPress has many different widget options available.

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