Welcome to my Social Media Glossary for travel bloggers! Here, I’ve provided some definitions for common social media terms – as well as the most common acronyms. Although this glossary is aimed at travel bloggers, most of these words and phrases are fairly universal.
Psst! If you’re looking for extra help growing your social media following or you have lots of questions, join some of the travel blogging communities on Facebook to connect with other bloggers.
There are no technical or general blogging terms here, so check these other Blogging Glossaries for more information:
If there’s a word you’d like to see included, let me know in the comments and I’ll try to add it.
Social Media Glossary for Bloggers
@ – The @ symbol, meaning “at”, can be used on Twitter and Instagram to speak to people. If you want to mention someone in a tweet/comment or send them a direct tweet on Twitter, you would use their username with an @ in front – ie @em_luxton.
# – The Hashtag symbol. See Hashtag.
Bio – Short for Biography. Your blog’s description in your profile.
Bloglovin – A popular RSS reader that allows you to follow numerous blogs in one place, and recieve updates when they publish new posts.
Buffer – A social media scheduling programme that can be used with Twitter, Facebook and Pinterest. See: Scheduling Tools.
Comment – Thoughts or feedback left by people on your content, such as on a blog post or an Instagram photo.
CT – Stands for Cut-tweet. See PRT.
DM – Stands for Direct Message. Direct messages are messages sent to a user or group of users on a social media platform, which only they can see. DM and PM (Private Message) are sometimes used interchangeably, but generally a DM is sent on Twitter while PM is used for Facebook.
Facebook – A popular social networking website.
Facebook Page – A public page set up for a brand, website, or public figure (such as a celebrity). Many bloggers use a Facebook Page to showcase their blog content and connect with their audience, keeping their personal Facebook account private.
FB – Stands for Facebook.
Flickr – A photo-sharing website that allows users to showcase their images. This is a good place to find Creative Commons content (see the Blog Jargon Glossary for a definition of Creative Commons).
FF – See Follow Friday.
Follow – Subscribing to a Twitter or Instagram account is called following. This means that you will see that account’s content in your newsfeed from now on.
Followers – Your followers are the people who have followed you on a social network such as Twitter or Instagram. You can view the number of followers in your profile.
Follow Friday – #FollowFriday or #FF are two common hashtags used on Twitter. People use these to give a “shout out” to Twitter accounts that they like and encourage others to follow those accounts.
Follow-Unfollow – A method of increasing social media followers by following large numbers of accounts in the hopes that they will follow you back, then either unfollowing all of them or unfollowing the ones that don’t follow you back. This can be a good way to grow numbers of followers quickly, but it rarely builds an engaged audience.
Forum – A discussion board in which users can post a question or topic, and others can respond with their thoughts or advice in the comments.
Friend – On Facebook, a friend refers to someone that you have connected with on your private Facebook profile. They will be able to see your status updates and photos.
Google+ – A social network created by Google.
Hashtag – A method of adding a tag to a post using the # symbol, so that it is grouped together with relevant posts and will appear in search results for that topic. Eg #travel. See my post on Common Travel Hashtags for Twitter.
Hootsuite – A social media scheduling programme that can be used with Twitter, Facebook and Google+. See: Scheduling Tools.
Influencer – In blogging and social media, an influencer is someone with a large following or a highly engaged audience, who is therefore seen to have the power to “influence” that audience into taking an action (for example making a purchase).
Klout – A website that measures your influence on social media (see Influencer) and provides you with a score based on a number of factors including engagement.
Like – A like is a way people can show appreciation of your photos or status updates. The function is available on most social media – including Twitter, Facebook, Instagram, and Pinterest – and often takes the form of a heart button.
A like can also refer to your Facebook Page; people can like your page in order to follow it and receive your posts in their newsfeeds.
LinkedIn – A social networking site with the aim of connecting people for business opportunities. Can be used as an online CV and portfolio.
Live Streaming – Transmitting video and/or audio live (in real time) over the internet.
Live Tweeting – Posting comments about an event live on Twitter whilst it is taking place.
Live Pinning – Pinning images from an event live on Pinterest whilst it is taking place.
Microblogging / Micro Blogging – A style of blogging with very short pieces of content, often with a character limit. Twitter is considered a microblogging platform.
MT – Stands for Modified Tweet. A paraphrase or re-worded version of a tweet originally written by someone else.
Newsfeed – An electronic transmission of news. On social media programmes such as Facebook, your newsfeed is where you will see the latest status updates, comments, photos and activities of the people and pages you follow.
Periscope – A smartphone app that allows users to stream live video to their followers.
Pin – On Pinterest, a pin is the term for an individual image that has been added to a user’s board.
Pinterest – A social network and bookmarking site inspired by cork pin boards and mood boards. Bloggers can pin the images from their blog posts, linking back to the article, as a way of getting more traffic to their site from people who find the image on Pinterest.
Pinterest Board – On Pinterest, users can categorise their pins by adding them to different boards. For example, a user who is planning a trip to South East Asia might have separate boards for Thailand, Vietnam, and Malaysia. All pins and repins must be added to a board.
PM – Stands for Private Message. Private messages are messages sent to a user or group of users on a social media platform, which only they can see. PM and DM (Direct Message) are sometimes used interchangeably, but generally a DM is sent on Twitter while PM is used for Facebook.
Post Scheduling – Scheduling a pre-written social media or blog post in advance using a Scheduling Tool. See: Scheduling Tools.
PRT – Stands for Partial Retweet. A shortened version of someone else’s tweet.
PRT – At the end of a tweet, this generally means “please re-tweet”.
Quora – A question and answer website that connects people based on interests.
Quote Tweet – Similar to a retweet (on Twitter), but the original tweet will show as a screenshot within a brand new tweet, allowing the user to add their own thoughts or comments. Quote tweets are not counted as retweets in Twitter Analytics. (See also: Retweet)
Repin / Re-pin – On Pinterest, repinning is the term for saving someone else’s pin to your own board (see Pinterest Boards). If you spot a pin you like, you can repin it to your own board to save it for later.
Retweet / Re-Tweet – Sharing another user’s tweet with your own audience by re-posting it using the retweet button. The number of retweets a tweet has had is shown on the original tweet.
RT – Stands for Retweet.
Scheduling – See Post Scheduling.
Scheduling Tools – A website or app that allows you to schedule pre-written social media content in advance. Popular tools include Hootsuite, Tweetdeck, Buffer, and Edgar.
Snapchat – An image based messaging app for smart phones that allows users to send instant photos or videos to their followers. Content is automatically deleted once viewed.
Social Bookmarking – A service that allows users to save and organise content from the web in order to revisit later. The bookmarks are stored in an online account meaning you can access them from anywhere.
Social Media – Websites and apps that allow users to create and share content, and which have a predominately social function.
Social Network – An online platform that allows users to connect with others.
Status / Status Update – On Facebook, a status update is a post that is shared with your friends and/or followers.
Stream – To transmit video and/or audio over the internet.
StumbleUpon – A social bookmarking website that randomly generates content for users based on an interest or topic. Users can like or dislike the content before “stumbling” onto the next page.
SU – Stands for StumbleUpon.
Trending – When a word, phrase or hashtag is extremely popular at any given moment, it’s said to be trending. Both Twitter and Facebook display a list of the terms that are tending at that moment on their homepages.
Tumblr – A blogging platform that allows users to quickly post or reblog content.
Tweet – A tweet is a message sent on Twitter.
Tweetdeck – A Twitter management programme that allows users to schedule content, view their notifications, check their direct messages, and more. See: Scheduling Tools.
Tweetup / Tweet Up – A meetup or event for Twitter users, organised and/or promoted on Twitter.
Twitter – A microblogging platform with a character limit of 140. Users can share short posts and photos with their followers.
Twitter Chat – A conversation held on Twitter at a specific time/date and on a specific topic. Often, the host of the chat will ask a series of questions and participants will answer, tagging all their tweets with the chat’s hastag.
Twitter Client – A platform or app that allows users to manage their Twitter account.
Twitter Party – See Twitter Chat.
Twitter Search – A search on Twitter for a specific user, hashtag, or topic.
Vimeo – A social media platform that allows users to share and watch videos.
Viral – Content such as posts or videos which prove extremely popular and receive a large number of shares very quickly.
YouTube – A social video-sharing platform owned by Google.
YT – Stands for YouTube.